Dear POPS Team Members and Trustees,

We are embarking on an exciting journey to refresh and revitalise the POPS brand, we’re thrilled to invite you to be an integral part of this transformative process. Your insights, experiences and perspectives are invaluable as we endeavour to shape a brand identity that authentically represents our mission, values and aspirations.

At POPS, we’re committed to continuously evolving and adapting to better serve the needs of the families we work with. As such, we recognise the importance of ensuring that our brand reflects the essence of who we are and the impact we aim to achieve. Your input will play a crucial role in guiding the direction of our re-branding efforts, ensuring that they are rooted in our shared vision and collective wisdom.

This questionnaire serves as the initial step in our re-branding journey, providing an opportunity for you to share your thoughts, ideas and preferences regarding various aspects of our brand identity. Your honest feedback will inform our decision-making process and help us craft a brand that resonates with our stakeholders and effectively communicates our mission to the world.

We understand that your time is valuable, and we sincerely appreciate your participation in this endeavour. Together, we can define and strengthen the POPS brand, ensuring that it continues to inspire hope, support and empowerment for all users of our service.

Thank you for your dedication and commitment to our mission. We look forward to embarking on this exciting re-branding journey with you.

Warm regards,
Diane Curry OBE

Chief Executive Officer of POPS