Alfies Squad Brand ID
how we tackled the brief given to us
Brief
A CIC and on a journey to be awarded full charity status Alfie’s Squad are committed to helping children bereaved by suicide rebuild their lives with a positive, supportive community of understanding friends.
They do this by offering a unique service utilising team activities to reduce the feeling of isolation, make friends and improve self worth.
Their squads are specifically aimed at young people aged 8-16, but also help parents and carers.
Deliverables
During the summer of 2023 we were approached by Alfie and his mum, Allison. They wanted to really hit the ground running with an initiative that Alfie had set up following the devastating loss of his father to suicide in May 2017 which inspired him take action and make a difference in the lives of others facing similar challenges.
Results
We launched in Autumn 2023, Alfie was delighted with the results and have already run numerous fundraising events and squads to help reduce the feeling of isolation, make friends and improve self worth of children bereaved by suicide.
Alfie’s Squad said:
“I recently approached T34 Design as I wanted a professional brand identity for our organisation, Alfie’s Squad.
The brief was difficult as it is not the easiest of challenges-to come up with a brand identity for children bereaved by suicide which will appeal to children of all ages, and their families, and to make it a positive and uplifting experience.
We had on in-depth meeting so T34 could try and work out what the hell I was trying to tell them I wanted.
The initial concepts were first presented to me a few weeks later, I got a bit emotional because they had nailed it first go. It as if they had opened the top of my head, scooped everything out and sorted out everything I wanted and more.
Thank you, T34, for handling our brief with respect and dignity.
I think there must be some sort of wizardry in what you do to have nailed it when I found it difficult to express what I wanted in the first place.
Alfie’s Squad think you’re dead boss.”
Allison and Alfie
Alfie’s Squad – July, 2023
Find out more about Alfie’s Squad and how you can help here.
