Electric Pedals – Just keep on going
how we tackled the brief given to us
Brief
Richard and Doug at Electric pedals set up during the pandemic with a clear purpose of making the ownership of e-bikes for the masses their number one vision.
They wanted a brand that would translate from digital (their website and online marketing) into real world uses with stickers and clothing.
Deliverables
Electric Pedals need a brand ID developing that would adapt to numerous settings from digital through to printed as well as clear vision and values to support thier message. We provided them with a brand playbook illustrating how their message could be broadcast across social channels right through to the livery on the bikes themselves.
Results
The team were delighted with the finished results that “captured the energy and fun” associated with e-bikes and successfully launched in 2021.
