Launching a new brand is always an exciting time. New businesses are full of energy and can often bring an added zip to a meeting that is sometimes missing with more established organisations.
Lauren asked us to get involved with her new company and come up with a brand concept that resonated with her market.
The team had some initial thoughts about their company name and how they wanted to communicate their message. By working closely with them we developed their broad concepts into a brand that is a lot more fine tuned and sympathetic with their audience who want to achieve personal growth and development.